Website Copywriting
Why the Words on Your Website Matter for SEO and Customers
“Are people really going to read all of this?”“I just want more calls, not all this jargon.”“I’ve heard that AI can write all of this in seconds?”
We hear you. These are real questions we get all the time, and they’re fair.
The truth is that custom-written content is a crucial element of great search engine optimization. Google uses it to understand your small business and rank your pages. The richer your content, the more keywords you can naturally include without shortcuts or keyword stuffing. Great content makes your business easier to find online, and helps customers quickly decide that you’re the right fit.
People rarely read every word on your website, but Google does. Within its mysterious algorithms and constant updates, the purpose remains constant: user experience. That’s why Google rewards websites that demonstrate E-E-A-T, Experience, Expertise, Authoritativeness, and Trustworthiness. Our copywriting process is built around those same principles, keeping your website credible, helpful, and human.
Why Can’t AI Replace a Human Copywriter?
As AI infiltrates the online world, it’s easy to think computers can do it all. Sure, they can generate text in seconds. But just like a camera can capture an image that once took an artist weeks to paint, it still takes an artist to create something that moves people.
Technology can speed up the process, but it can’t see what makes your business different, hear your tone, or understand your customers the way you do.
At Surge Web Design, we use AI as a tool to enhance human work, not replace it. The strategy, storytelling, and SEO judgment always come from real people who know how to write for both Google and your audience.