The Boise SEO and Web Design Blog

How to Turn a Potential Online Client Into a Happy Customer

For a small business, a website that is easy to find can have a huge impact on how many customers you can get to view your site. By using professional website writing and design services, you can drive traffic to your website using SEO techniques. However, once your potential clients have viewed your site, what convinces them to stay, look around and finally make the call to become your customer? 

  1. Positive Reviews: Potential customers are highly influenced by reviews they can read about your business on Yelp, Google and Facebook. A few 5 star reviews or one more negative review can be the difference between them giving you a call or moving on to the next business on their Google page. At Surge Web Design, we offer online reputation management services to help you keep track of your review pages. Because it is important to respond to a client’s negative review as soon as possible, we monitor your reviews and contact you as soon as a negative review is posted. We also will advise you on the best way to respond. When other clients see that you are concerned about customer satisfaction and are timely in responding to issues or concerns, they are more likely to trust in your service and choose your business over another. We also like to put some of your 5 star reviews into each page as well to remind clients of the high quality of service you provide. 

  2. Visually Appealing Web Design: When a small business website is visually pleasing to the eye, customers are more likely to want to continue exploring the website and read about the services your business offers. At Surge Web Design in Boise, we offer custom responsive web design and new logo design. We choose color schemes, layouts and images that best fit the image of your company and appeal to your potential customers. 

  3. Easy to Navigate: There is nothing quite as frustrating as trying to look through a confusing, disorganized website. Often potential customers give up on a great small business simply because they get discouraged at how hard it is to navigate their site! At Surge Web Design we use user-friendly layouts that are incredibly easy to navigate. We also offer website redesign services if you have a site that just isn’t cutting it for you or your customers yet. 

Looking to build your first website or redesign a current one that not only attracts but keeps as many potential customers as possible? Contact us at Surge Web Design to talk about our website hosting, content writing, and design services. We are based in Boise, Idaho and serve Nampa, Meridian, and cities throughout the United States!

The Anatomy of SEO (Search Engine Optimization)

Search Engine Optimization (otherwise referred to as SEO), is the main way to funnel clients to your business using an online platform. But while it may seem straightforward, there are quite a few intricacies that can make it difficult for you to really get the most out of your SEO without having to pay a lot of extra money. For instance, let’s look at a typical google search for a small business to see just how much of a difference SEO can make:

  1. First, the client’s organic search begins by typing in one or several words that summarize what they are searching for. For example, a client in need of refrigerator maintenance might type into Google, “Affordable Refrigerator Maintenance.” 

  2. Second, the client usually looks through the first 2-5 listings to see which one best fits their needs. These listings are ranked on a Google page depending on a) whether they are a paid Google ad and b) how well their SEO matches the client's search keywords. Some refrigerator repair websites may offer "affordable refrigerator repair", however they do not have this specific wording in their website and aren’t paying a lot of money for a Google ad. Therefore they are drowned out by the competition and pushed into the bottom of the first Google page or even to the second or third pages and miss out on a lot of online customers in need of their services. 

  3. Finally, the client scrolls down through the Google ads and finds the first organic website link on their Google page. They see that the website has all of the keywords they typed in, so they click on it and like what they see - a small business with an easy-to-navigate site and engaging web design. Why did this refrigerator repair company’s website do better than the other one? They have specific SEO in their website that funneled this client and many other customers to their business, without having to pay for a google ad. 

This is where Surge Web Design comes in. Based in Boise, Idaho and serving Nampa, Meridian, and cities throughout the United States, we offer website design and improvement services that are focused on getting your business towards the top of a Google page organically.  Before writing out the content for your website, we do extensive research on the most searched and least competitive keywords in your geographical area. By adding these search engine optimization keywords to the headers, H2 tags and body text of your small business website, we make your website easier to find for your potential clients by raising it to one of the first organic spots on a Google search page. Beyond search engine optimization services, we also offer new logo design and responsive website design to make your site as welcoming and user friendly as possible to keep your customers hooked.