If you're writing or updating a business plan, a well-written website may not be at the top of your list, but there are a number of reasons why it should be part of the equation. The days are gone when a personal or small business website could essentially replicate a paper yellow pages ad. Successful sites now require more than a business name and contact information.
Wix, Squarespace, Shopify, IONOS, and more. The internet is rife with companies that claim to have the formula to make your own website quickly, cheaply, and effectively. If you are looking for a bare-bones, one-page website with no more appeal or information than an old school yellow-pages entry, you may be able to get what you need there.
To start, let's define what SEO is. SEO stands for "search engine optimization." It is a digital marketing technique based on writing website content to include commonly used search terms (a.k.a. keywords) that are used when looking for information about your industry.
For a small business, a website that is easy to find can have a huge impact on how many customers you can get to view your site. By using professional website writing and design services, you can drive traffic to your website using SEO techniques. However, once your potential clients have viewed your site, what convinces them to stay, look around and finally make the call to become your customer?
Search Engine Optimization (otherwise referred to as SEO), is the main way to funnel clients to your business using an online platform. But while it may seem straightforward, there are quite a few intricacies that can make it difficult for you to really get the most out of your SEO without having to pay a lot of extra money.