Frequently Asked Questions
Getting Started with a New Website
Why create a website for your business?
A professionally designed website helps you sell products, generate leads, educate your audience, and build trust. Surge Web Design customizes each website based on your business goals—whether it's e-commerce, lead generation, or brand storytelling.
What should I consider when building a brand-new website for my new business?
Start by identifying your audience and unique value. We'll use this to create a locally optimized, SEO-friendly website with responsive design. Read more in our blog: Website Tips for Small Businesses.
What are the first steps to take when launching a new business website?
Clarify your goals, choose a domain, develop brand assets (like a logo), and write strong, engaging content. We guide you through every step of this process during onboarding.
What is the best site to create a website?
While platforms like WordPress are popular, they require significant maintenance. At Surge, we use premium hosting solutions to keep your site fast, secure, and easy to manage.
What’s the difference between building a website for a new business versus an established one?
New businesses offer a blank slate; we help with domains, branding, and content. Established businesses come with assets like logos or existing websites, so we optimize without losing existing SEO value.
Should I pick a domain name that includes keywords or my location?
Yes, a keyword-rich domain improves SEO from the very beginning. Adding your city or region helps target local searches.
How do I choose the right domain name for my business?
Keep it simple, memorable, and relevant. Include keywords when possible, and avoid complex spellings. Learn more in our blog: How to Choose a Business Domain.
Logo & Branding Basics
What should I think about when creating a logo for my business?
Consider versatility, color psychology, readability, and how the logo represents your service. It should look great on both a website and print.
How does my logo influence my website design and brand identity?
Your logo sets the tone for colors, fonts, and design across your site. A cohesive brand identity builds trust and keeps customers engaged.
Photography & Visuals
What are the do's and don'ts of website photos?
Professional photos make the biggest impact. Avoid blurry or dated images. Use consistent lighting and real staff when possible for authenticity.
How do I take a great professional headshot for my website?
Dress professionally, use natural lighting, and work with a photographer who understands your brand tone.
Can I use stock images, or do I need original photography?
Original photos are best for authenticity, but curated stock photos can be effective when needed. We’ll help choose the right visuals.
SEO & Online Visibility
How long does it take for SEO to start working?
That depends. Niche businesses in less competitive areas may rank in 2–4 months. In competitive markets, expect 6+ months to see results. Read more about ranking in our blog: When Will SEO Take Effect?
How do locations and service areas impact SEO?
Local SEO is easier to rank for. We optimize your site by targeting location-based keywords and building service-area pages. Read more in our blog: Location, Location, Location.
How do I optimize my website for local SEO?
We use location-based keywords in headings, meta tags, alt text, and structured data. Claiming your Google Business Profile and getting local backlinks are also key.
Why are online reviews important, and how do I get more of them?
Reviews show Google that your business is active and credible. Ask happy clients to leave feedback on your Google profile to improve trust and rankings. For more info, check out our blog: Why Reviews Matter.
Do you have to pay for your website to be on Google?
No. Google will index your site for free. We’ll help you follow best practices to encourage Google to crawl and rank your pages.
Can adding my city or region to content improve my rankings?
Absolutely. Geo-targeted content is one of the most effective local SEO strategies.
Content & Engagement Strategy
What is the best type of content to include on my website?
Use authentic, helpful, and engaging content that speaks directly to your ideal client. Combine strong visuals with clear service explanations and blog posts that answer common questions.
How often should I update my website content?
Update at least quarterly. Fresh content tells Google your site is relevant and helps boost SEO.
What makes a good call-to-action (CTA)?
Great CTAs are specific, action-driven, and connect users quickly to what they need, whether it’s scheduling a consultation or calling your team.
Should I write blogs, and what should I blog about?
Yes. Blogs help target long-tail keywords and show search engines your site is current. Write about customer pain points, industry trends, FAQs, and success stories.
Working with a Web Designer
Should I use a website builder or hire a professional web designer?
Professional web design comes with SEO optimization, content strategy, and ongoing support. Our monthly packages include updates, blog publishing, backlink building, and more. The experts at Surge Web Design can keep track of all this so that you can get back to doing what you do best—running your business.
How much does a website cost?
Visit our Pricing Page for pricing and service breakdowns based on your business size and goals.
How long does it typically take to build a custom website?
Most websites are completed in 4–8 weeks, depending on project size, content coordination, and revisions.
What’s included when I hire a professional web designer?
Each package includes design, hosting setup, SEO foundation, content writing, and launch support. See full breakdown on our Pricing Page.
What’s the process for working with your team on a new website?
We’ll help you select a package, schedule an onboarding call, develop content, and review the design in phases. Once approved, we’ll launch and monitor performance.