Frequently Asked Questions

Building an SEO friendly website

How to Build an SEO Website with Boise Web Designers

Lost in the “how to’s” of starting your website? Building an optimized website that ranks at the top of local search results doesn’t have to be tricky. At Surge Web Design, we’re committed to helping your business gain visibility and SEO traction—earning you the impressions and clicks your company depends on.

Getting Started with a New Website

  • A professionally designed website helps you sell products, generate leads, educate your audience, and build trust. Surge Web Design customizes each website based on your business goals—whether it's e-commerce, lead generation, or brand storytelling.

  • Start by identifying your audience and unique value. We'll use this to create a locally optimized, SEO-friendly website with responsive design. Read more in our blog: Website Tips for Small Businesses.

  • Clarify your goals, choose a domain, develop brand assets (like a logo), and write strong, engaging content. We guide you through every step of this process during onboarding.

  • While platforms like WordPress are popular, they require significant maintenance. At Surge, we use premium hosting solutions to keep your site fast, secure, and easy to manage.

  • New businesses offer a blank slate; we help with domains, branding, and content. Established businesses come with assets like logos or existing websites, so we optimize without losing existing SEO value.

  • Yes, a keyword-rich domain improves SEO from the very beginning. Adding your city or region helps target local searches.

  • Keep it simple, memorable, and relevant. Include keywords when possible, and avoid complex spellings. Learn more in our blog: How to Choose a Business Domain.

Logo & Branding Basics

  • Consider versatility, color psychology, readability, and how the logo represents your service. It should look great on both a website and print.

  • Your logo sets the tone for colors, fonts, and design across your site. A cohesive brand identity builds trust and keeps customers engaged.

Photography & Visuals

  • Professional photos make the biggest impact. Avoid blurry or dated images. Use consistent lighting and real staff when possible for authenticity.

  • Dress professionally, use natural lighting, and work with a photographer who understands your brand tone. 

  • Original photos are best for authenticity, but curated stock photos can be effective when needed. We’ll help choose the right visuals. 

   SEO & Online Visibility

  • That depends. Niche businesses in less competitive areas may rank in 2–4 months. In competitive markets, expect 6+ months to see results. Read more about ranking in our blog: When Will SEO Take Effect?

  • Local SEO is easier to rank for. We optimize your site by targeting location-based keywords and building service-area pages. Read more in our blog: Location, Location, Location.

  • We use location-based keywords in headings, meta tags, alt text, and structured data. Claiming your Google Business Profile and getting local backlinks are also key.   

  • Reviews show Google that your business is active and credible. Ask happy clients to leave feedback on your Google profile to improve trust and rankings. For more info, check out our blog: Why Reviews Matter.

  • No. Google will index your site for free. We’ll help you follow best practices to encourage Google to crawl and rank your pages. 

  • Absolutely. Geo-targeted content is one of the most effective local SEO strategies.

Content & Engagement Strategy

  • Use authentic, helpful, and engaging content that speaks directly to your ideal client. Combine strong visuals with clear service explanations and blog posts that answer common questions.

  • Update at least quarterly. Fresh content tells Google your site is relevant and helps boost SEO.

  • Great CTAs are specific, action-driven, and connect users quickly to what they need, whether it’s scheduling a consultation or calling your team.

  • Yes. Blogs help target long-tail keywords and show search engines your site is current. Write about customer pain points, industry trends, FAQs, and success stories.

Working with a Web Designer

  • Professional web design comes with SEO optimization, content strategy, and ongoing support. Our monthly packages include updates, blog publishing, backlink building, and more. The experts at Surge Web Design can keep track of all this so that you can get back to doing what you do best—running your business.

  • Visit our Pricing Page for pricing and service breakdowns based on your business size and goals. 

  • Most websites are completed in 4–8 weeks, depending on project size, content coordination, and revisions.

  • Each package includes design, hosting setup, SEO foundation, content writing, and launch support. See full breakdown on our Pricing Page.

  • We’ll help you select a package, schedule an onboarding call, develop content, and review the design in phases. Once approved, we’ll launch and monitor performance.

Still Have Questions? We’re Here to Help.

At Surge Web Design, we know that building a website can feel overwhelming—but you don’t have to figure it all out on your own. Whether you're launching a new business or giving your current site a much-needed refresh, our Boise-based team is here to guide you every step of the way. From local SEO strategy to design that converts, we’ll help you create a site that reflects your brand and grows your business. Ready to get started? Contact us today or call (208) 391-3413 for a free consultation.