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Boise SEO Agency Portfolio

Local SEO Results for Small Businesses in Boise and Beyond 

The best way to understand the SEO potential is by seeing it in action. Our clients span a wide range of industries, from auto services to retail, from home improvement to medical care. They all have one thing in common: websites that work.

Below, we’ll share examples of local SEO success stories. 

Featured Premium SEO Website Clients

Granite ExcavationExcavation & Site Prep – Idaho

Granite Excavation partnered with Surge Web Design to expand both customer acquisition and recruitment through a stronger digital presence. Since launching their Premium SEO strategy in 2024, the site has grown into an important resource for prospective customers and job seekers, with increased traffic to service, contact, and employment pages.
Website visits increased 95% year over year, from 5.6K to 10.9K across comparable six-month periods.

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RCF Commercial CleaningJanitorial & Facility Services – Boise, ID

RCF came to us with sharp, professional copy that lacked local search visibility. We restructured and expanded their content to align with how businesses actually search for commercial cleaning in their market. Today, RCF now consistently shows up for high-intent local and industry searches, putting them in front of decision-makers actively looking for janitorial and facility services.

Unique website visitors increased 48% year over year, from 2.3K to 3.4K across comparable six-month periods.

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Draper DermatologyMedical & Cosmetic Dermatology – Utah

Draper Dermatology is a long-respected practice in the Salt Lake Valley. As the clinic added providers and expanded its services, its website needed to grow with it. We reorganized and expanded the site to clearly showcase its medical, cosmetic, and surgical dermatology services while making it easier for patients to find the care they need.

Website views increased 103% year over year, from 12K to 24.3K across comparable six-month periods. Visitors also viewed more pages per visit, while the bounce rate dropped from 71.5% to 58.6%.

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LaFever RoofingResidential & Commercial Roofing – Idaho

LaFever Roofing needed a website that gave prospective customers clearer paths to their services. Their old site lacked direction, struggled with broken links, and did not perform as well on mobile devices. Although they initially wanted to keep written content minimal, we showed them how focused service content gives search engines more context about what they do and where they work.

The new website now works on both desktop and mobile platforms, calling clients to action throughout every page. Their content is concise but thorough and has helped them reach the top five in search engine results pages for multiple priority roofing keywords.    

LaFever Roofing saw strong year-over-year growth, with unique visitors up 48% and total visits up 53%. Search drove more than one-third of visitors, while Contact page traffic increased by 116 visitors.

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Cache Valley Labs DirectBlood Testing & Patient Labs – Logan, UT

Cache Valley Labs Direct chose Surge Web Design to build their initial website and has since trusted us with two site revisions. The site is informative, easy to navigate, and features inviting images of their welcoming office. 
The website maintains a top-three spot in search engine results for blood tests and related lab services in the Cache Valley.  

Cache Valley Labs Direct saw substantial year-over-year growth, with unique visitors up approximately 202% and total visits up approximately 202%. Search brought in 5,269 visitors, while the Schedule an Appointment page gained approximately 1,800 visitors year over year.

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Diamonds By AppointmentCustom Jeweler – Meridian, ID

We recently updated the Diamonds By Appointment website to reflect the elegance and experience they offer. By adding both a shop now catalog and an in-store selection page, customers can easily navigate to the perfect styles. Monthly blogs, included with our Premium subscription, continue to build a library of information that keeps search engines and AI assistants connecting our answers with customer questions. 

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Las Vegas Finance & Idaho FinancePersonal Installment Loans –Las Vegas, NV & the Treasure Valley, ID

Sister companies Las Vegas Finance and Idaho Finance offer personal installment loans as an alternative to traditional payday loans. Their SEO strategy targets people searching not only for “installment loans,” but also for terms like “payday loans,” creating opportunities to explain the differences and help borrowers understand their options. 
Las Vegas Finance: Search brought more than 9,000 visitors over the past year, approximately 3,800 more than the previous year. Traffic to the Apply Now page increased by roughly 6,600 visitors.

Idaho Finance: Organic search traffic increased approximately 142% year over year, bringing more than 3,400 visitors. Traffic to the Apply Now page increased by roughly 5,000 visitors.

Visit Las Vegas Finance > | Visit Idaho Finance >

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Suncrest CapitalPassive Real Estate Investments – Nationwide

Suncrest Capital partnered with Surge Web Design to reach investors searching for passive real estate opportunities while better communicating the strategy behind their investments. We reorganized outdated content, expanded educational resources, and developed an SEO strategy around passive investing, manufactured housing communities, and their target investment markets.
Today, the website better reflects Suncrest's mission, supports continued content growth, and gives prospective investors more information about its approach to preserving affordable housing while pursuing generational wealth.

Unique website visitors increased 148% year over year, from 2.7K to 6.7K, while search traffic grew approximately 60%.

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Stone AuraCustom Stone Fabrication & Installation – Caldwell, ID

Stone Aura came to Surge Web Design without an established website and needed an online presence that reflected the level of craftsmanship and customer service behind the business.

We built the site around the customer journey, organizing their fabrication, installation, repair, and specialty stone services into a structure that is easy to navigate while highlighting the company's bilingual service, family ownership, and customer-first approach. The website now gives homeowners a clearer understanding of the design process, showcases the variety of custom stone projects they complete, and provides a professional foundation as we continue building Stone Aura's search visibility across the Treasure Valley.  

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Mountain Pine DermatologyDermatology – Meridian, ID

Mountain Pine Dermatology has partnered with Surge Web Design since 2020, growing its website alongside the practice as it expanded into new communities, added providers, and introduced additional medical and cosmetic dermatology services.

Over time, we've expanded the site's service and location pages and built an ongoing SEO content strategy around the ways patients search for dermatology care in each community. Today, Mountain Pine maintains strong search visibility across multiple markets, with top rankings for dermatologist and cosmetic dermatology searches in Meridian, Mountain Home, Caldwell, Emmett, and Baker City. 

After more than five years of ongoing SEO, organic search brought more than 25,000 visitors to Mountain Pine Dermatology over the past year, approximately 16,900 more than the previous year. Overall unique website visitors increased from 15.3K to 52.1K year over year.

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Lone Pine DermatologyDermatology – Logan, UT

Lone Pine Dermatology came to Surge Web Design as a growing practice serving communities throughout Northern Utah and Southern Idaho. They needed a website that clearly organized their medical and cosmetic dermatology services while helping patients find care in their local area.

Surge expanded the site's service and location content, strengthened the SEO structure, and continues to support the practice with ongoing optimization. Today, Lone Pine maintains first-page rankings for many core dermatology and skin cancer searches, with particularly strong visibility in Logan and Brigham City.

Organic search brought more than 8,500 visitors to Logan Dermatology over the past year, up approximately 5,700 year over year.

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Bill’s Sewer & Drain Services Drain Cleaning & Sewer Repair – Twin Falls, ID

Bill's Sewer & Drain had built a strong reputation throughout the Magic Valley, but their website wasn’t communicating that. We took the services they had provided for decades and reorganized the site around them while expanding their visibility across surrounding communities.

Now the website is set up for how homeowners and businesses actually search for septic maintenance, inspections, drain cleaning, grease trap pumping, and emergency service. Bill's Sewer & Drain ranks in the top three for many of its highest-value septic and drain cleaning keywords throughout Twin Falls and continues to build strong rankings in Burley, Jerome, Hailey, Rupert, and other nearby markets. 

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Big Boy MoversResidential & Commercial Moving – Idaho & Utah

Big Boy Movers came to Surge Web Design after multiple website changes left them with a site that no longer reflected their company or supported their long-term goals. They wanted to strengthen their visibility for both local and long-distance moving while rebuilding their presence in Idaho after losing Google reviews tied to a previous profile issue.

Surge reworked the website structure, expanded service and location content, and focused SEO efforts on markets with the strongest growth opportunities. Since then, organic visibility, website traffic, and active users have increased, with top rankings now established for numerous moving-related searches across Logan, Lehi, Blackfoot, and Idaho Falls.

Search traffic increased approximately 125% year over year, while unique website visitors grew by approximately 161%.

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Featured Standard SEO Website Clients

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Heath Specialty PrecastArchitectural Precast Concrete – Nampa, ID

Heath Specialty Precast needed a website that could show prospective customers what their team was capable of while explaining the range of architectural precast products they offer. Surge built a gallery-forward site supported by detailed product, process, and FAQ content, giving visitors both the visual proof and information they need to explore the company’s capabilities.
Over the most recent three months, average visit duration has climbed to 3 minutes 34 seconds, while 38% of visitors now reach the site through search.

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Timeless Photo Picture Day PhotographersSchool & Sports Photography – Idaho

Timeless Photo already had an established website for portraits, prints, and home décor, but their school and sports photography services needed a space of their own. Surge Web Design created a separate website focused specifically on picture day photography, giving schools, teams, and parents a clearer place to learn about services, view examples, find answers, and connect with the Timeless team.
The new site combines strong photography with service-focused content for school portraits, sports teams, preschools, and daycares. We built the site to keep a highly visual industry visually compelling while still giving search engines and prospective clients enough information to understand what Timeless offers.

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Valhalla K9 KennelsDog Boarding – Middleton, ID

Valhalla K9 Kennels came to Surge Web Design as a new business that wanted to build visibility quickly in a competitive local market. Surge created the website, developed service and location pages, and structured the site to support local search across Middleton and surrounding communities.
Since launch, the website has shown strong year-over-year growth. Unique visitors increased from 1.3K to 3.3K, while total visits grew from 1.4K to 3.6K. Search is now the site’s largest traffic source, accounting for 57.3% of visitors, with additional growth across the homepage, boarding, contact, and location pages.

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Featured Basic SEO Website Clients

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Garden Valley Ridgetop RentalsPowersports & Equipment Rentals – Garden Valley, ID

Garden Valley Ridgetop Rentals came to Surge Web Design shortly after new ownership took over the business. With services and inventory still evolving, Surge built the website around a growing mix of rentals, including powersports, snowmobiles, kayaks, electric bikes, dump trailers, and more.
Because the business is based in a small mountain community, the website also needed to reach customers beyond Garden Valley, including people traveling from the Treasure Valley. Surge organized the site around individual rental categories and search-friendly service pages so customers could quickly find what was available before making the trip.

Over the past year, unique visitors increased from 1.6K to 4.7K and total visits grew from 1.7K to 4.9K. Search accounted for 41.7% of website visitors, while traffic increased across the homepage and several individual rental pages, including powersports, snowmobiles, kayaks and tubes, electric bikes, and dump trailers.

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Collision Center & TowingCollision Repair, Towing & Automotive Paint Supplies

Collision Center & Towing serves two distinct customer needs under one roof: collision and towing services, plus an automotive paint supply store. Surge Web Design organized the site so each side of the business has a clear path without feeling disconnected.
Recent traffic is trending upward, with unique visitors increasing from 185 to 213 and average visit duration rising from 3:46 to 5:11. Search now accounts for nearly 40% of website visitors.
 

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Want to Be the Next SEO Success Story?

We make web design simple, strategic, and customized to your goals. Whether you're just starting or looking to improve your online presence, our Boise-based SEO agency is ready to help.
Call
(208) 391-3413 or Contact Us today to get started.

Analytics note: Metrics shown above are based on Ahrefs Web Analytics data compiled in August 2026. Comparison periods vary by client based on available data and site history.
Disclaimer: SEO needs and results vary by industry, location, and competition. A Basic SEO package may work for one industry where a Premium SEO package would be needed in another to gain search visibility.