Search Engine Optimization (SEO)



What is Search Engine Optimization (SEO) in Digital Marketing?

Think about the last time you used a search engine. Probably pretty recently, right? Most likely today. Maybe in the last hour. Maybe even find Surge Web Design's site, where you're reading right now. 
If you're like most people and use Google as your primary search engine, you are one of the 40,000+ search queries made every second (Current as of 9/2023, Source).
Now think about your small business. Whether you're a dentist in North Dakota, a home cleaning service in Georgia, or a nurse practitioner in New Mexico, you somehow have to be heard above all of that noise. How do you get your small business website to stand out among the sheer avalanche of Internet searches made every day, even those that are already pointed at your locale and your industry?
For many small businesses, the answer is Search Engine Optimization or SEO. 

SEO web design refers to the process of:
● Researching Internet keywords● Identifying the keywords that have the most potential for your business in your location● Writing those keywords smoothly into natural content and smart locations● Responding by tweaking search engine keywords to optimize results over time
Employing SEO strategies is one of the more affordable, lasting ways that small businesses can compete against larger companies that have immense budgets to spend on paying for temporary online advertising. Effective SEO can get your small business on the front page of search results for potential customers in your industry.


How Boosting SEO Helps Your Small Business WebsiteBoise, ID

So why is SEO worth it? What does it provide your small business?Professionally written, edited, and designed websites from Surge Web Design can help you:

Increase Targeted Web Traffic

Increase targeted web traffic to your site by making sure your website ranks highly in applicable search results. Customers don't like to dig through page after page of results to find what they're looking for. By making sure your company is represented early, you become a first choice for many potential consumers.

Save Money

SEO techniques are generally much less expensive than one-off online marketing campaigns. Additionally, if Surge Web Design writes a custom website for you, you own the content of that website forever.

Improve Website Credibility

Have you ever clicked on a website, optimistic that it would give you what you need, only to find a sloppy wall of text that wasn't even coherent? By adhering to SEO principles, we guarantee that your site is informative, meaningful, and useful. Key business information is conveyed clearly and in an understandable way.

By working with a company that knows how to improve SEO results naturally–like Surge Web Design–you get a crisp, custom website with all kinds of advantages working for you behind the scenes. We make it easier for customers to find you who already want what you're selling, and we make it clear and easy for you to close the sale on your product or service.

If you're ready to learn more about the set of Web Design and Content Writing services that Surge Web Design offers, take a look around our site. In addition to website creation, we also offer services that complement that effort, like Logo Design and how to Generate Reviews. Call us today at (208) 391-3413 or contact us here to get started.