Responsive Web Design



What is Responsive Website Design (RWD)?

If you're not sure what Responsive Web Design (RWD) is, it can be hard to decide whether it would benefit your business. RWD is constructing a website to be usable on multiple formats (desktops, laptops, phones, tablets, etc.), all with different sizes and proportions. 
According to Statista in April 2023, approximately 50% of Internet traffic in the United States stems from mobile devices (Source), and that number is only increasing. If your small business website is not geared to handle mobile traffic, customers will generally pass over your difficult-to-use site in favor of one that suits their device, even if the quality of the actual product is inferior.
Using Surge Web Design's services, we can take an administrative task off your to-do list by building and maintaining a responsive website for your small business. This leaves you more time and energy to put towards the heart of your company.


Responsive Website Design Examples

Some examples of how Surge Web Design's responsive features can benefit your business include the following. RWD is known to:

Boost Website Accessibility

Being available on more devices makes your business' information available to more potential customers. It also includes customers who may use accessibility features for those with disabilities to access the internet on mobile devices. The more promising leads you can generate, the greater your capacity for conversion to high-yield, regular customers.

Improve Website SEO

In addition to RWD, Surge Web Design's SEO consulting and website Content Writing improve your website's rankings in search engine results. Search Engine Optimization (SEO) is a way to make your business visible online, and a site that is usable across many platforms is friendlier to the algorithms that search engines use to promote websites.

Simplify Site Maintenance

Without appropriate tools and expert support, making a website usable on multiple platforms would require building multiple websites. That would also mean that every time you have even a small change to make, you would have to make that change on more than one site. That is a time-consuming nuisance. Let Surge Web Design streamline this process for you.

Create Forward-Thinking Design

When you think about how much technology has changed in just the last 5 years, it's easy to see the tremendous potential for change in the next 5 years. Surge Web Design stays on top of current industry practices to create a site that not only looks great now but will also stay that way moving forward.

Now that you know some ways that a responsive website can improve SEO results for small businesses, it's time to get started! You can reach Surge Web Design's expert team of web content writers and designers by calling (208) 391-3413 or contacting us online here. While we are primarily based in Boise, ID, we help small businesses with digital marketing across the United States. We look forward to working with you!